By implementing a new strategy that maximized both content quality and efficiency, my team grew Dorman’s Amazon business from $20 million to $128 million in only five years.

To build Dorman’s brand with service technicians, we launched a repair-focused multimedia hub, ShopPress.com.

To grow awareness of Dorman's unique history and innovative capabilities, our creative team created a multimedia microsite to tell the company's story in a way that looked and felt like the real-world experience of touring Dorman's corporate headquarters.

When we needed to change the hearts of minds of hard-to-reach, jaded mechanics, we zigged when other brands zagged, and broke through the noise.