Content Marketers Need to Stop “Creating by Numbers”

Content marketing initiatives largely aspire to be as popular as traditional publishers. You better believe that tech firms would love to own a platform like Wired, or that travel companies would dream of operating National Geographic. When ESPN shut down Grantland last year, some pretty smart people said brands like Nike and Under Armour missed a huge opportunity to acquire… Continue reading Content Marketers Need to Stop “Creating by Numbers”

CJR Takes a Thoughtful Look at Content Marketing

The other day I stumbled upon the best piece I've read yet on the intersection of journalism and content marketing. Called "Should journalism worry about content marketing," it's written by Michael Meyer for Columbia Journalism Review, and it's just a straightforward, thorough, thoughtful look at the state of content marketing, and what it means for traditional journalism.… Continue reading CJR Takes a Thoughtful Look at Content Marketing

What journalists need to know about ‘content marketing’

I came across a few-year-old article today that provides a pretty good overview of content marketing and how it relates to journalism. Since it was on Poynter, I was surprised how well it described what content marketing is, because journalists tend to handle the subject awkwardly. Then I realized the author is actually a content marketer. The… Continue reading What journalists need to know about ‘content marketing’

Changing careers from journalism to marketing is a shift, not a switch

I recently went to a party with a lot of journalists, and after a little ribbing about me selling my soul, they inevitably asked why I switched careers, and what I specifically do now. My answer to the first question is in this previous blog post. My answer to the second question is increasingly, "A lot of what… Continue reading Changing careers from journalism to marketing is a shift, not a switch

Journalism to PR career change: 5 realities of joining the dark side

For any journalists considering a career change to the business world, there are probably plenty of myths floating around in your head about what options you have and what it will be like on “the dark side.” I didn’t originally set out to debunk those myths with a Star Wars theme, but given the current hype, why… Continue reading Journalism to PR career change: 5 realities of joining the dark side

“Serial” is a great example of how native advertising should work

I don't need to tell you again that the podcast "Serial" has been a cultural phenomenon. You've also probably heard the new season started yesterday. I listened as soon as I left work, and I'm hooked all over again. The team there is masterful at the cliffhanger, and this episode has one so good I just… Continue reading “Serial” is a great example of how native advertising should work