“What you show is more important than what you say.”

Welcome. This is my personal website where I’ve organized some of my favorite writing and marketing work throughout my career.

Some of this writing dates to my days as a daily newspaper reporter. I published over 1,800 articles at The Press of Atlantic City alone, and I handpicked a few of my favorite stories.

Some of this writing and marketing work is from my days as Lead Content Strategist at Braithwaite Communications in Philadelphia. While there I created our first content marketing strategy to attract more clients, which included launching our own blog and weekly newsletter, as well as published thought leadership (this term wasn’t yet eye-roll-inducing at the time) on sites like Content Marketing Institute and Mediapost. I selected a few of my favorite pieces and projects from that time and re-shared them here.

Other examples here come from my time at Dorman Products, where I built an award-winning in-house creative agency that came to be named BuzzWagon. Our team spearheaded a number of innovative projects that earned accolades from the Content Marketing Institute, Association of National Advertisers, and the Auto Care Association, which is the leading trade organization for the automotive aftermarket. One of these projects was the launch of Dorman’s first content marketing initiative, ShopPress.com; I have a content marketing case study on that project, as well as my own writing published on the platform.

Still more work I’ve published independently on various websites I’ve personally created over the years. Early in my marketing career I created a passion project called Reassociated Press, which explored various topics related to journalism and content marketing I was thinking about at the time. I don’t maintain that site any longer, but re-posted my favorite articles here as well.

If you stumble upon something that strikes a chord with you, or that you have questions about, feel free to contact me at Lee.Procida@Gmail.com.