Jul 6, 2016 | Original Thinking
Here’s a true story about a content marketer who got into a minor squabble with a PR rep. The marketer wrote an article for a client’s publication that related their subject matter to a popular TV show. Like any traditional reporter would, the marketer...
Mar 20, 2016 | Original Thinking
Content marketers talk about content creation a lot differently than the folks who work at traditional newspapers and magazines. Whereas journalists and editors talk about the flow of an article and how it reads, content marketers talk about the ideal length for...
Jan 17, 2016 | Original Thinking
When you change careers from journalism to marketing, your former colleagues will inevitably ask you what you do in your new role. Increasingly, the answer has become, “A lot of what I did as a journalist.” That’s a surprising answer to editors and...
Dec 30, 2015 | Original Thinking
Editor’s note: this piece was also published on Rat Race Confessional. Any journalists considering a career change to the business world are probably wondering what it will be like on “the dark side.” Here are some things I learned since my own transition from...
Dec 11, 2015 | Original Thinking
It hardly needs to be said how much the podcast “Serial” was a cultural phenomenon, but most people forget the major catalyst for its rise in popularity. The first episode premiered on its parent/sibling podcast, “This American Life,” which is...
May 31, 2015 | Original Thinking
This whole site is built around the concept that journalists and content marketers are more alike than they are different, and they should be having a shared conversation rather than carrying on in two separate filter bubbles. Fortunately, in addition to this site,...