Mar 21, 2017 | Original Thinking
This is an adapted version of an article Lee wrote that was originally published by the Content Marketing Institute. Content marketing often gets overcomplicated, but it’s a simple idea: give people the substance they’re seeking and they will come to you....
Feb 7, 2017 | Original Thinking
Author’s Note: Lee originally published this article on Mediashift.org. While it’s intended for journalists, it’s also a great primer for content marketers trying to wrap their heads around how to use data analytics. Whether or not you believe...
Jan 3, 2017 | Original Thinking
Pop quiz: what magazine has the highest circulation in the United States? People? Time? Sports Illustrated? Good Housekeeping? The answer, by an enormous margin, is AARP The Magazine. It has a monthly circulation of 23 million, being distributed to AARP’s senior...
Dec 21, 2016 | Original Thinking
If you’re deciding between a career in journalism or public relations, you might wonder how many opportunities there are in the different fields. A quick Google search will turn up a number of articles that claim there is a 5-to-1 ratio of PR professionals to...
Nov 13, 2016 | Original Thinking
Donald Trump’s election incited a chorus of media criticism and collective journalism introspection, but most of the discussion has been focused in the wrong direction. In the immediate aftermath, seemingly every media commentator asked, “Why didn’t...
Oct 24, 2016 | Original Thinking
You could argue that 1996 was the year daily newspapers truly entered the Digital Age. Some were already online, but suddenly many of the world’s most influential publications launched websites for the first time, including The New York Times, Wall Street...