7 simple metaphors to explain content marketing

7 simple metaphors to explain content marketing

This is an adapted version of an article I wrote that was originally published by the Content Marketing Institute. Content marketing often gets overcomplicated, but it’s a simple idea: give people the substance they’re seeking and they will come to you....
What’s the real ratio of PR reps to journalists?

What’s the real ratio of PR reps to journalists?

If you’re deciding between a career in journalism or public relations, you might wonder how many opportunities there are in the different fields. A quick Google search will turn up a number of articles that claim there is a 5-to-1 ratio of PR professionals to...
Want to really improve election coverage? Do less

Want to really improve election coverage? Do less

Donald Trump’s election incited a chorus of media criticism and collective journalism introspection, but most of the discussion has been focused in the wrong direction. In the immediate aftermath, seemingly every media commentator asked, “Why didn’t...