I’m a content marketer who’s never contented.
I’m also a former newspaper reporter who has published more than 2,000 articles under my own byline.
And I’m a person who likes to practice what he preaches, so I’ve launched my own digital media businesses and published my own thinking.
To be more specific, I’m currently the Lead Content Strategist at Braithwaite Communications, a leading full-service marketing and communications firm in Philadelphia. I’ve worked with world-class brands like Wynn Resorts, Wawa and B. Braun. I also lead content marketing strategy for the agency itself, including running our website and producing our amazing weekly newsletter.
I was previously a reporter at The Press of Atlantic City, which was then an award-winning, independently-owned newspaper covering southern New Jersey. I covered it all, ranging in topics from elections and politics, to budgets and businesses, to schools and healthcare centers, to the environment and tourism, to generally interesting features about little-known parts of life in the community. Many of my stories were picked up by the Associated Press and re-published throughout the state and country.
Lastly, I’m co-founder of Parentifact.org, a fact-checking website for parents. My wife and I started the business to partly test out many of our own theories about how digital publishing should be done right, as well as to address the glaring lack of reliable information that we found available when we became parents.
This site is simply meant to organize some of my favorite content from all these aspects of my life. I hope you enjoy it. If you like what you see, I’d love to hear from you. Connect with me on LinkedIn, follow me on Twitter and send me a note to Lee.Procida@Gmail.com.